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Bluesky for Legal Bloggers and All Legal Professionals: A Guide to Getting Started and Making the Most of it From Buffer

By Kevin O'Keefe on November 22, 2024
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The social media network Bluesky is gaining traction among legal professionals, including legal bloggers, in a big way.

Its decentralized platform and unique customization options provide a refreshing alternative to traditional social networks. Makes it an attractive space for those seeking the joy of connecting, sharing, and engaging online.

I’m far from an expert on using Bluesky and its features. Just joining Bluesky six days ago, I’m learning.

This morning I found an excellent article on setting up and using Bluesky by Tamilore Oladipo of Buffer.

Chock-full of Bluesky information. Setting up your account, custom domains, tailoring what you see, starter packs, direct messages, post ideas and much more.

If you don’t head over and read Tamilore’s article, here’s a bulleted list of what you’re missing.

  • An overview of Bluesky:
    • A decentralized social media platform designed to give users more control over their content and audiences.
    • Known for its in-depth customization features and user-centric approach.
  • Getting Started on Bluesky:
    • Step-by-step instructions for setting up an account on both desktop and mobile.
    • Guidance on creating a profile to build trust and engagement.
  • Setting Up a Custom Domain:
    • How to self-verify by changing your handle to a custom domain, enhancing authenticity (e.g., Buffer’s handle is “buffer.com”).
  • Customizing Your Experience:
    • Tailoring your feed to show replies, chronological posts, and content from people you follow.
  • Tools like SkyBridge to help users transition from Twitter and maintain their existing network.
  • Bluesky’s Unique Features:
    • Custom Feeds: Build or explore feeds based on specific interests or hashtags using Bluesky’s tools.
    • Content Moderation Options: Mute words, block users, and filter content to fine-tune your feed.
    • Starter Packs: Curated collections of accounts to follow for a richer, more engaging feed.
  • DM Settings: Control who can contact you and adjust notifications for direct messages.
  • Post Ideas for New Users, including suggestions for engaging posts, including introductions, daily insights, tips, and repurposed content from other platforms.

For your friends, colleagues and family members asking what Bluesky is all about, share Tamilore’s article with them.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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