Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts.
If you’re not regularly producing thought leadership content, you’re missing out on chance after
Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start producing thought leadership.
There’s no easy way to say this, so I’m just going to come out and say it: Shame on
If you want to build a following through your thought leadership content, you need to respect the people consuming that content. Here are five ways you’re doing the opposite.
Building an audience by publishing thought leadership content isn’t just about
Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments.
Most law firms’ thought leadership strategy is driven by marketing.
But a thought leadership strategy driven by
Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development benefits, and recruiting benefits, among other
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Want to effectively show off your law firm’s recent client successes?
Stop writing cringe self-promotional case studies and start writing thought leadership articles that explain
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership.
Does your law firm want to charge clients premium rates for its services?
If so, your firm’s thought leadership
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
When you’re marketing a product or service that’s in a new or different category, misconceptions often abound.
Thought leadership ghostwriting is still a relatively new
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.
Many law firms have strategic plans that cover how their attorneys (and executives) want to grow the firm.
Some are
