Is X still a valuable platform for law firms? With rising controversies and dwindling engagement, legal professionals are reevaluating its role in their social media strategies. Find out how to determine if X aligns with your firm’s goals and whether
Jaffe Blogs
Latest from Jaffe
SEO Meets AI: What Law Firms Must Know About the Future of Search
If you haven’t noticed, the SEO world is undergoing a significant shakeup with the integration of AI into search engines. Google released AI Overviews (AIO) last May; Microsoft launched their generative AI search engine, Copilot, in July; other AI
Start Your New Year with a SWOT Analysis
A new year is the perfect time to reflect, strategize, and position your law firm for growth. A SWOT analysis—evaluating your Strengths, Weaknesses, Opportunities and Threats—can serve as a cornerstone for crafting an effective marketing and business development strategy in
Integrated Marketing in the Law Firm: What It Means and How Firms Are Adapting
In an increasingly competitive legal landscape, law firms are consistently seeking new ways to differentiate themselves and attract clients. Traditional marketing approaches, such as word-of-mouth referrals and local advertising, no longer offer the same advantages they once did. As the
End-of-Year Outreach: The Best Way to Get Ahead in 2025
As we approach the end of 2024, it’s time to reflect on your law firm’s marketing and business development efforts this year. Did you meet your firm’s marketing goals? What hurdles held you back? Most importantly, what can you
Hit the Ground Running: Tips for Law Firm Associates to Grow Revenue through Collaboration
With newly graduated law firm associates beginning their careers at firms of all sizes this time of year, it is a great time to begin thinking about business development and contributing to the firm’s revenue growth. There is so much
How to Use LinkedIn as a Powerful Business Development Tool
Since its launch, LinkedIn has continuously evolved to meet the networking needs of professionals around the globe. While other platforms have come and gone (remember MySpace and Friendster?), LinkedIn’s resilience and innovation have positioned it as the go-to networking site
The Lawyering Dead
The moans and howls of the undead echo through the mahogany walls of Killem Skinnem & Eatem LLP. Even though our attorneys have demonstrated an insatiable appetite for human flesh, their hunger has yet to lead them to the supply
Pro Bono ✓, DEI ✓, ESG?: New Study Examines How Top Law Firms Communicate Their Responsible Business Strategies
For decades, law firms have prided themselves on their public service and pro bono activities. If you look at the hamburger menu on the homepage of any Big Law website, you’ll find a tab for the pro bono page,
Best Practices for Using Generative AI in Digital Marketing
Over the last couple of years, generative AI tools like ChatGPT have transformed the way that law firm marketing professionals create and organize content. From drafting engaging social media posts and copyediting newsletters to creating eye-catching visuals, there are countless