Oftentimes the trickiest thing about writing blog posts isn’t actually writing them — it’s thinking of something to write about. Topic choice trips up a lot of lawyers. With so much legal knowledge rattling around in your head, it can
Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common knowledge among owners of solo and small law firms, but
I was talking to a lawyer who wanted to send out an email newsletter to all of his firm’s existing contacts, but he wasn’t sure whether or not he should give them the opportunity to first opt into the emails
Business owners must understand the difference between lead nurturing and lead generation, yet few do. Lead generation focuses on attracting new potential clients to your business, often through ads and SEO. Lead nurturing involves building relationships with people already in
One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn’t work. After all, you may think you have a great strategy in place, but when it doesn’t produce the ROI you
The reason why law firms and other businesses choose to invest vast sums of money in Search Engine Optimization (SEO) is apparent. The logic fits. You get on the first page of Google, large numbers of people see you, and
Before you read anything else, visit our friends over at Spotlight Branding, schedule a consultation, and pay them for marketing service. Did you do it? Probably not. You haven’t gotten anything out of this article yet.
So then why
In the marketing world, you’ll often hear two terms floating around that may seem like nothing more than two ways to say the same thing: A marketing “plan” and a marketing “strategy.” However, there is a very distinct difference.
Every December reporters at industry magazines and newsletters look at the year ending and summarize the highlights. Then, they look ahead to the trends and legal issues for the new year.
This is a great moment for you to look
When you think about search engines, everyone quickly mentions Google, but YouTube is the world’s second-largest search engine. It has over 2 billion active users and deserves a place in your marketing plan. It’s a solid platform that allows you